International Trademark Registration under the Madrid System (WIPO)
The Madrid System, administered by the World Intellectual Property Organization (WIPO), enables the extension of trademark protection across multiple jurisdictions through a single international application. This international registration does not replace national protection, but rather supplements it, and may only be initiated based on a trademark that has already been filed or registered in a country or region of origin (such as through OSIM or EUIPO). Our attorneys work closely with clients to assess the relevant territories, define an expansion strategy, and evaluate potential risks associated with each designation, thereby optimizing both the legal coverage and the cost-efficiency of the registration.
The international application may be submitted to WIPO via the Office of origin or directly by the applicant. WIPO performs a formal examination and publishes the mark in the WIPO Gazette. Thereafter, the intellectual property offices of each designated jurisdiction conduct substantive examinations in accordance with their respective national laws and may issue provisional refusals or objections. In such instances, our legal team collaborates with trusted local counsel to address objections effectively, ensuring consistent and strategic defense of rights across all designated territories.
Once the procedure is finalized in each jurisdiction, the trademark is granted protection therein, while central management remains coordinated through WIPO. The international registration ensures coherent, cost-effective, and scalable protection, tailored to the commercial needs of rights holders operating across multiple markets. Through the expertise of our trademark attorneys, clients benefit from the full advantages of the international system and receive customized legal solutions for the global expansion of their brand.
